Background

It was almost time to take the ENEM — Brazil's most important college entrance exam. But young people were spending more time playing games than studying. More time with game characters than with their teachers. Estácio, Brazil's biggest education group, decided to help.

Idea

For the first time in history, we made a college prep course to remember. We took the brightest minds from the past and put them in the biggest game of the present. We used 20 years of exam history to create an entire metaverse. Students explore 5 immersive worlds inspired by historical figures, facing challenges that help them learn along the way. The game soon became Gen Z's favorite class, breaking retention time records on Fornite creative mode maps.